Each year nearly 3,500 people die in traffic crashes in Texas. And while hurricanes and bombings are headline news, the hundreds of drivers and passengers who die in traffic crashes each month go largely unnoticed. Add 300,000 men, women and children who are injured each year on Texas streets and highways, and a public health crisis begins to emerge.
TxDOT's Texas Driver's Quiz project uses 60-second television news features on highly-rated TV newscasts to educate Texas motorists about traffic safety laws and offer advice to improve driver, pedestrian and cyclist behavior.
Texas Driver's Quiz features have an accelerated pace and pose "what would you do?" challenges to viewers. State troopers or other traffic safety experts elaborate on the best choice by talking to an off-camera reporter, creating a natural "news package" look and feel. With this engaging question-and-answer format, the quizzes allow drivers to test their knowledge of driving and traffic laws.